Call it the celebrity-beauty-brand paradox: Just when you think there are way too many for any of them to succeed, they somehow all make a ton of money. This week, Selena Gomez appeared for the first time on Bloomberg’s Billionaires Index, clocking in with a net worth of $1.3 billion that Bloomberg says comes mostly from Rare Beauty, the makeup and cosmetics line she launched in 2019. I guess a rising tide lifts all matte foundations?
According to Bloomberg, Gomez’s wealth comes from endorsements, touring, acting, and a mental-health app she co-founded — but where each of those endeavors accounts for less than 10 percent of her income, 81.4 percent of it comes from her stake in Rare Beauty. For what it’s worth, our beauty editors are fans, which is more than we can say for some other celebrity-founded lines. Congratulations are in order to Gomez for her new tier of wealth. That’s a lot of fried pickles.
